Think Different: How Design Led Companies Outperform Competitors, Create Movements, and Change the World | Ekaterina Solomeina Artwork

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Think Different: How Design Led Companies Outperform Competitors, Create Movements, and Change the World | Ekaterina Solomeina

March 05, 2024 • Dart Lindsley / Ekaterina Solomeina • Season 1 • Episode 86

There is a clear divide at work between traditional finance-led companies and innovative, design-focused firms. Creative leaders face unique challenges, from guiding creative teams to addressing ethical dilemmas. As a design expert and creative at heart, Ekaterina Solomeina aims to revolutionize leadership education in this space through the Future London Academy. Here, leaders learn a fresh approach to navigate the complexities of creativity, ethics, and inclusivity in today’s dynamic workplace.

Ekaterina is a creative director, TEDx speaker, and co-founder of Future London Academy, an executive school for entrepreneurs, innovators, designers, and managers. For the past 14 years, Ekaterina has worked with top design companies and clients such as Versace, Microsoft, Walmart, IBM, and Coca-Cola, among others.

In this episode, Dart and Ekaterina discuss:
- What creative leaders need to know to lead today’s workplace
- Challenges faced by creative leaders: from understanding finance to facing ethics
- How to manage creative employees effectively
- The Future London Academy’s faculty and disciplines
- Measures and metrics for creativity and impact
- Embracing neurodiversity as a leader
- And other topics…

Ekaterina Solomeina is a creative director, entrepreneur, TEDx speaker, and co-founder of Future London Academy. For the past 14 years, Ekaterina has worked with top design and innovation companies around the world, including Mind Gym, NB Studio, and Michael Wolff. Her clients include Versace, Microsoft, Walmart, IBM, and Coca-Cola, among others.

Combining her design expertise with her passion for education, Ekaterina helped start Future London Academy, an executive school for creatives that bridges behavioral psychology and design to create better user experiences. Ekaterina’s design mastery has made her a regular speaker for institutions across the globe including TedX, London School of Economics, and Brunel University.

Resources mentioned:
Winning on Purpose, by Fred Reichheld: https://www.amazon.com/Winning-Purpose-Unbeatable-Strategy-Customers/dp/1647821789

Connect with Ekaterina:
www.futurelondonacademy.com
Instagram: @futurelondonacademy
LinkedIn: https://www.linkedin.com/in/solomeina

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

People on this episode

Dart Lindsley

Host